Turnaround as a key strategic issue in times of crisis

Autori

• Marcus Matthias Keupp

Parametri

• Economia e affari

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The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.

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Lingua: Inglese

Pubblicato: 2007

(In brossura)