China CEO : voices of experience from 20 international business leaders

Autori

• Juan Antonio Fernandez
• Laurie Underwood

Parametri

• Cina
• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

CHINA Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.

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Lingua: Inglese

Pubblicato: 2006

(In brossura)