Sustainability Marketing

A Global Perspective

Autori

• Ken Peattie
• Frank-Martin Belz

Parametri

• 352 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on various levels and disciplines, this edition explores the intersection of sustainability with marketing, business, and environmental management. It provides a comprehensive perspective on sustainability marketing, highlighting its global implications and strategies. The text aims to equip readers with the knowledge to integrate sustainable practices into marketing efforts effectively, addressing contemporary challenges and opportunities within the field.

Lingua: Inglese

Pubblicato: 2012

(In brossura)