Visual Persuasion

The Role of Images in Advertising

Autori

• Paul Messaris

Parametri

• 320 pagine
• 12 ore di lettura

• Saggistica

Maggiori informazioni sul libro

Visual Persuasion delves into the power of imagery in advertising, highlighting how pictures in commercials and print ads communicate complex meanings that words and music cannot capture. The book examines the techniques and strategies used in visual media to influence consumer perceptions and behaviors, emphasizing the significance of visual elements in effective communication and persuasion. Through analysis and examples, it reveals the intricate relationship between visuals and audience interpretation in the marketing landscape.

Lingua: Inglese

Pubblicato: 1996

(In brossura)