Esaurito
Maggiori informazioni sul libro
This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall
Acquisto del libro
Billions : selling to the new Chinese consumer, Tom Doctoroff
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Billions : selling to the new Chinese consumer
- Lingua
- Inglese
- Autori
- Tom Doctoroff
- Editore
- Palgrave Macmillan
- Pubblicato
- 2005
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 1403971692
- ISBN13
- 9781403971692
- Serie
- Valutazione
- 3,6 su 5
- Descrizione
- This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall