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Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.
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Museum Branding, Margot Wallace
- Lingua
- Pubblicato
- 2024
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- Titolo
- Museum Branding
- Sottotitolo
- Reimagining the Museum
- Lingua
- Inglese
- Autori
- Margot Wallace
- Pubblicato
- 2024
- Formato
- Copertina rigida
- Pagine
- 280
- ISBN13
- 9781538185506
- Serie
- Descrizione
- Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.