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Greek Whisky

The Localization of a Global Commodity

Parametri

  • 248pagine
  • 9 ore di lettura

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Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.

Acquisto del libro

Greek Whisky, Tryfon Bampilis

Lingua
Pubblicato
2013
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(Copertina rigida)
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Metodi di pagamento

Titolo
Greek Whisky
Sottotitolo
The Localization of a Global Commodity
Lingua
Inglese
Pubblicato
2013
Formato
Copertina rigida
Pagine
248
ISBN13
9780857458773
Serie
Descrizione
Exploring the social significance of Scotch whisky in Greece, this ethnographic study delves into its role as a symbol of national identity and modernity. It traces three distinct trajectories, examining how various networks project and negotiate the meanings of Scotch. Through an analysis of the Greek cultural industry's mediascapes, Athenian nightlife, and North Aegean drinking habits, the book reveals Scotch's association with modernity, popular music, and a lavish masculine lifestyle, highlighting its impact on contemporary Greek society.