Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

Autori

• Hamish Pringle
• William Gordon

Parametri

Pagine

250pagine

Tempo di lettura

9ore

• Pubblicità vintage

Maggiori informazioni sul libro

Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.

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Lingua: Inglese

Pubblicato: 2001

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