Infinite Possibility

Creating Customer Value on the Digital Frontier

Autori

• B. Joseph Pine

Parametri

• 268 pagine
• 10 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value

Lingua: Inglese

Pubblicato: 2011

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