The King of Madison Avenue

Autori

• Kenneth Roman

Parametri

• 282 pagine
• 10 ore di lettura

• Arte / Cultura
• Biografie e pensieri
• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Lingua: Inglese

Pubblicato: 2009