Esaurito
Parametri
- 208pagine
- 8 ore di lettura
Maggiori informazioni sul libro
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
Acquisto del libro
Digital Advertising, McStay Andrew
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Digital Advertising
- Lingua
- Inglese
- Autori
- McStay Andrew
- Editore
- Palgrave
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 208
- ISBN10
- 0230222412
- ISBN13
- 9780230222410
- Serie
- Valutazione
- 3,25 su 5
- Descrizione
- "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.