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- 224pagine
- 8 ore di lettura
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Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Acquisto del libro
The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Steven Van Belleghem, Rudy Moenaert
- Lingua
- Pubblicato
- 2012
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Lingua
- Inglese
- Editore
- Kogan Page
- Pubblicato
- 2012
- Formato
- In brossura
- Pagine
- 224
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.