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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Acquisto del libro
A Technique for Producing Ideas, James Young
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (In brossura)
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- Titolo
- A Technique for Producing Ideas
- Lingua
- Inglese
- Autori
- James Young
- Editore
- Mcgraw-hill
- Pubblicato
- 2003
- Formato
- In brossura
- Pagine
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Auto-aiuto, Temi psicologici, Crescita personale, Design, Scrittura, Produttività
- Valutazione
- 4,05 su 5
- Descrizione
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.