Principles of Internet Marketing

Autori

• Ward A. Hanson

Parametri

• Computer, IT, programmazione
• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy.

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Lingua: Inglese

Pubblicato: 2000

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