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New Technological trends and the gambling industry

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Gambling industry is a very specific and thereforeinteresting part of the overall market. From thebusiness and especially marketing point of view wecan study various topics starting with the history ofthe industry. From the consumers view we can look atbehavior of the players, motivation to play, personalities of the players or the problem ofpathological gambling. From the business point ofview we can study market situation on differentmarkets with different legislation frame or marketingstrategies and tactics of the companies that areactive in the this industry in different states.Thenew technological trends and forecasts are included.

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New Technological trends and the gambling industry, Bohumír Štědroň

Lingua
Pubblicato
2011
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Metodi di pagamento

Titolo
New Technological trends and the gambling industry
Lingua
Inglese
Editore
Lambert
Pubblicato
2011
Formato
In brossura
Pagine
120
ISBN10
3844389083
ISBN13
9783844389081
Serie
Descrizione
Gambling industry is a very specific and thereforeinteresting part of the overall market. From thebusiness and especially marketing point of view wecan study various topics starting with the history ofthe industry. From the consumers view we can look atbehavior of the players, motivation to play, personalities of the players or the problem ofpathological gambling. From the business point ofview we can study market situation on differentmarkets with different legislation frame or marketingstrategies and tactics of the companies that areactive in the this industry in different states.Thenew technological trends and forecasts are included.