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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
Acquisto del libro
Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
- Lingua
- Pubblicato
- 2001
- Rilegatura
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Information Orientation
- Lingua
- Inglese
- Editore
- Oxford University Press
- Pubblicato
- 2001
- Formato
- Copertina rigida
- Pagine
- 328
- ISBN10
- 0199240671
- ISBN13
- 9780199240678
- Serie
- Categoria
- Tag
- Commercio
- Valutazione
- 4 su 5
- Descrizione
- "In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."