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The Third Screen. Marketing to Your Customers in a World Gone Mobile

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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.

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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin

Lingua
Pubblicato
2011
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Titolo
The Third Screen. Marketing to Your Customers in a World Gone Mobile
Lingua
Inglese
Pubblicato
2011
Formato
Copertina rigida
ISBN10
1857885643
ISBN13
9781857885644
Serie
Valutazione
3,45 su 5
Descrizione
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.