Luxury China. Market Opportunities and Potential

Autori

• Pierre Xiao Lu

Parametri

• 251 pagine
• 9 ore di lettura

• Saggistica

Maggiori informazioni sul libro

A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.

Lingua: Inglese

Pubblicato: 2010

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