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Marketing. A Case Study Approach

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  • 355pagine
  • 13 ore di lettura

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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.

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Marketing. A Case Study Approach, David Stokes

Lingua
Pubblicato
1997
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Titolo
Marketing. A Case Study Approach
Lingua
Inglese
Editore
Letts
Pubblicato
1997
Formato
In brossura
Pagine
355
ISBN10
1858053056
ISBN13
9781858053059
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.