The scenario planning handbook : developing strategies in uncertain times

Autori

• Bill Ralston

Parametri

• 272 pagine
• 10 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

It's practical. It's easy-to-use. It works. SCENARIO PLANNING DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.

Lingua: Inglese

Pubblicato: 2006

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