Strategic Management and Competitive Advantage. Concepts and Cases

Autori

• Jay B. Barney
• William S. Hesterly

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Per saperne di più

Lingua: Inglese

Pubblicato: 2006

(Copertina rigida)

Condizioni del libro: In ottime condizioni

Prezzo: 3,59 €