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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Acquisto del libro
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Lingua
- Pubblicato
- 2006
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- (Copertina rigida)
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- Titolo
- Strategic Management and Competitive Advantage. Concepts and Cases
- Lingua
- Inglese
- Autori
- Jay B. Barney, William S. Hesterly
- Editore
- Prentice Hall
- Pubblicato
- 2006
- Formato
- Copertina rigida
- Pagine
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Serie
- Valutazione
- 4 su 5
- Descrizione
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.