The One to One Future

Autori

• Martha Rogers

Parametri

• 464 pagine
• 17 ore di lettura

• Commercio e vendita
• Economia e affari
• Gestione
• Imprenditoria
• Saggistica

Maggiori informazioni sul libro

Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed

Lingua: Inglese

Pubblicato: 1997

(In brossura)