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Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed
Acquisto del libro
The One to One Future, Martha Rogers
- Lingua
- Pubblicato
- 1997
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- (In brossura)
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Metodi di pagamento
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- Titolo
- The One to One Future
- Lingua
- Inglese
- Autori
- Martha Rogers
- Editore
- Broadway Business
- Pubblicato
- 1997
- Formato
- In brossura
- Pagine
- 464
- ISBN10
- 0385485662
- ISBN13
- 9780385485661
- Serie
- Valutazione
- 3,9 su 5
- Descrizione
- Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed