Pocketbook Power

How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women

Autori

• Bernice Kanner

Parametri

• 211 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

Lingua: Inglese

Pubblicato: 2004

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