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A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
Acquisto del libro
Pocketbook Power, Bernice Kanner
- Lingua
- Pubblicato
- 2004
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Pocketbook Power
- Sottotitolo
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Lingua
- Inglese
- Autori
- Bernice Kanner
- Editore
- McGraw-Hill Companies
- Pubblicato
- 2004
- Formato
- Copertina rigida
- Pagine
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Serie
- Valutazione
- 3 su 5
- Descrizione
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.