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Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.
Acquisto del libro
Strategic management, John L. Thompson
- Lingua
- Pubblicato
- 1990
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- (In brossura)
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- Titolo
- Strategic management
- Lingua
- Inglese
- Autori
- John L. Thompson
- Editore
- Chapman and Hall
- Pubblicato
- 1990
- Formato
- In brossura
- Pagine
- 656
- ISBN10
- 0412375001
- ISBN13
- 9780412375002
- Serie
- Descrizione
- Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.