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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
Acquisto del libro
The Leaky Funnel, Hugh Macfarlane
- Lingua
- Pubblicato
- 2003
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 0,79 €
Metodi di pagamento
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- Titolo
- The Leaky Funnel
- Lingua
- Inglese
- Autori
- Hugh Macfarlane
- Editore
- Bookman
- Pubblicato
- 2003
- Formato
- In brossura
- Pagine
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Serie
- Valutazione
- 3,55 su 5
- Descrizione
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.