Guerrilla Marketing for the Home-based Business

Autori

• Jay Conrad Levinson
• Seth Godin

Parametri

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Lingua: Inglese

Pubblicato: 1995

(In brossura)