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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Acquisto del libro
Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Lingua
- Pubblicato
- 1995
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- (In brossura)
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- Titolo
- Guerrilla Marketing for the Home-based Business
- Lingua
- Inglese
- Autori
- Jay Conrad Levinson, Seth Godin
- Editore
- Houghton Mifflin Harcourt
- Pubblicato
- 1995
- Formato
- In brossura
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Serie
- Valutazione
- 3,45 su 5
- Descrizione
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.