Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Autori

• Jeff Fromm
• Christie Garton

Parametri

• 202 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Lingua: Inglese

Pubblicato: 2013

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