Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Autori

• Jeff Fromm
• Christie Garton

Parametri

• 202 pagine
• 8 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Lingua: Inglese

Pubblicato: 2013

(Copertina rigida)