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Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Acquisto del libro
Competitive Success, John A. Davis
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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- Titolo
- Competitive Success
- Sottotitolo
- How Branding Adds Value
- Lingua
- Inglese
- Autori
- John A. Davis
- Editore
- John Wiley & Sons
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 397
- ISBN10
- 0470998229
- ISBN13
- 9780470998229
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,