The Marketer's Guide to Public Relations

Autori

• Thomas L. Harrison

Parametri

• 320 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.

Lingua: Inglese

Pubblicato: 1993

(In brossura)