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This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.
Acquisto del libro
The Marketer's Guide to Public Relations, Thomas L. Harrison
- Lingua
- Pubblicato
- 1993
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- (In brossura)
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- Titolo
- The Marketer's Guide to Public Relations
- Lingua
- Inglese
- Autori
- Thomas L. Harrison
- Editore
- Wiley
- Pubblicato
- 1993
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0471579629
- ISBN13
- 9780471579625
- Serie
- Valutazione
- 4,65 su 5
- Descrizione
- This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.