Marketing Financial Services

Autori

• Arthur Meidan

Parametri

• 344 pagine
• 13 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.

Lingua: Inglese

Pubblicato: 1996

(In brossura)