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Relationships and Networks in International Markets

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Pagine
460pagine
Tempo di lettura
17ore

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Acquisto del libro

Relationships and Networks in International Markets, Thomas Ritter, Achim Walter

Lingua
Pubblicato
1997
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(Copertina rigida),
Condizioni del libro
In ottime condizioni
Prezzo
3,80 €

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