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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
Acquisto del libro
Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Mind Your X's and Y's
- Lingua
- Inglese
- Autori
- Cheri Hanson, Lisa Johnson
- Editore
- Simon and Schuster
- Pubblicato
- 2006
- Formato
- Copertina rigida
- Pagine
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Serie
- Valutazione
- 3,4 su 5
- Descrizione
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.