Your Attention Please

How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Autori

• Paul Brown Long
• Alison L. Davis

Parametri

• 224 pagine
• 8 ore di lettura

• Successo negli affari

Maggiori informazioni sul libro

"Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently?or risk losing mindshare and marketshare"--Publisher website (March 2007).

Lingua: Inglese

Pubblicato: 2006

(In brossura)