People Don't Buy what You Sell

They Buy what You Stand for

Autori

• Max Brand

Parametri

• 180 pagine
• 7 ore di lettura

• Economia e affari
• Imprenditoria

Maggiori informazioni sul libro

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Lingua: Inglese

Pubblicato: 2005

(In brossura)