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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Acquisto del libro
People Don't Buy what You Sell, Max Brand
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- People Don't Buy what You Sell
- Sottotitolo
- They Buy what You Stand for
- Lingua
- Inglese
- Autori
- Max Brand
- Editore
- Management Books 2000 Ltd
- Pubblicato
- 2005
- Formato
- In brossura
- Pagine
- 180
- ISBN10
- 1852524979
- ISBN13
- 9781852524975
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.