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Museum Marketing

Competing in the Global Marketplace

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  • 270pagine
  • 10 ore di lettura

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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

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Museum Marketing, Ruth Rentschler, Anne-Marie Hede

Lingua
Pubblicato
2007
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(In brossura),
Condizioni del libro
In buone condizioni
Prezzo
8,99 €

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