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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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Recycling and Redesigning Logos, Michael Hodgson
- Lingua
- Pubblicato
- 2010
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- (Copertina rigida)
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- Titolo
- Recycling and Redesigning Logos
- Lingua
- Inglese
- Autori
- Michael Hodgson
- Editore
- Rockport Publishers
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 192
- ISBN10
- 1592536115
- ISBN13
- 9781592536115
- Serie
- Descrizione
- This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.