Maggiori informazioni sul libro
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Acquisto del libro
Advertising, Sandra Cottier Bunting
- Lingua
- Pubblicato
- 1996
- product-detail.submit-box.info.binding
- (In brossura)
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