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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Acquisto del libro
Advertising, Sandra Cottier Bunting
- Lingua
- Pubblicato
- 1996
- Rilegatura
- (In brossura)
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- Titolo
- Advertising
- Lingua
- Inglese
- Autori
- Sandra Cottier Bunting
- Editore
- Hodder Arnold H&S
- Pubblicato
- 1996
- Formato
- In brossura
- Pagine
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Serie
- Valutazione
- 4 su 5
- Descrizione
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.