Marketing

Communicating with the Consumer

Autori

• AA.VV.

Parametri

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.

Lingua: Inglese

Pubblicato: 1989

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