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Focus Groups

Theory and Practice

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  • 200pagine
  • 7 ore di lettura

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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Acquisto del libro

Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook

Lingua
Pubblicato
2007
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Titolo
Focus Groups
Sottotitolo
Theory and Practice
Lingua
Inglese
Pubblicato
2007
Formato
In brossura
Pagine
200
ISBN10
076192583X
ISBN13
9780761925835
Serie
Valutazione
3,4 su 5
Descrizione
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.