Esaurito
Parametri
- 190pagine
- 7 ore di lettura
Maggiori informazioni sul libro
The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.
Acquisto del libro
Strategisches internationales Marketing, Hans Günther Meissner
- Lingua
- Pubblicato
- 1987
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Strategisches internationales Marketing
- Lingua
- Inglese
- Autori
- Hans Günther Meissner
- Editore
- Springer
- Pubblicato
- 1987
- Formato
- Copertina rigida
- Pagine
- 190
- ISBN10
- 3540172661
- ISBN13
- 9783540172666
- Serie
- Descrizione
- The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.