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While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
Acquisto del libro
Successful Global Account Management, Kevin Wilson, Nick Speare
- Lingua
- Pubblicato
- 2002
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- (Copertina rigida)
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- Titolo
- Successful Global Account Management
- Lingua
- Inglese
- Autori
- Kevin Wilson, Nick Speare
- Editore
- Kogan Page Publishers
- Pubblicato
- 2002
- Formato
- Copertina rigida
- ISBN10
- 0749436042
- ISBN13
- 9780749436049
- Serie
- Valutazione
- 3 su 5
- Descrizione
- While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?