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"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
Acquisto del libro
Online Marketing, Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Lingua
- Pubblicato
- 2007
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Online Marketing
- Lingua
- Inglese
- Editore
- Oxford University Press
- Pubblicato
- 2007
- Formato
- In brossura
- ISBN10
- 0199265852
- ISBN13
- 9780199265855
- Serie
- Valutazione
- 3,35 su 5
- Descrizione
- "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover