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Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.
Acquisto del libro
Electronic Commerce 2006, Efraim Turbain
- Lingua
- Pubblicato
- 2006
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- (Copertina rigida)
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- Titolo
- Electronic Commerce 2006
- Sottotitolo
- A Managerial Perspective
- Lingua
- Inglese
- Autori
- Efraim Turbain
- Editore
- Prentice Hall
- Pubblicato
- 2006
- Formato
- Copertina rigida
- ISBN10
- 0131854615
- ISBN13
- 9780131854611
- Serie
- Valutazione
- 3,9 su 5
- Descrizione
- Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.