Competing on Value

Bridging the Gap Between Brand and Customer Value

Autori

• Simon Knox
• Stan Maklan

Parametri

• Scienze sociali

Maggiori informazioni sul libro

Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.

Lingua: Inglese

Pubblicato: 1998

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Condizioni del libro: In ottime condizioni

Prezzo: 3,19 €