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ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.
Acquisto del libro
Dot.bomb, David Kuo
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Dot.bomb
- Lingua
- Inglese
- Autori
- David Kuo
- Editore
- Sphere
- Pubblicato
- 2002
- Formato
- In brossura
- ISBN10
- 0751532762
- ISBN13
- 9780751532760
- Serie
- Descrizione
- ValueAmerica.com was supposed to do for e-commerce what Wal-Mart did for retail - blow the competition out of the water. Entire multinational retail corporations were supposed to fall to the ultimate one-stop-shop on the web. Led by Craig Winn, a true marketing genius, the company was a dot-com pioneer backed by power players like Microsoft co-founder Paul Allen and FedEx chairman Fred Smith. But it didn't happen. In less than a year the share price had crashed and the company had haemorrhaged over $200 million. This is the inside story of e-commerce's greatest debacle to date - a cautionary tale of corporate over-reaching.