Esaurito
Parametri
- 280pagine
- 10 ore di lettura
Maggiori informazioni sul libro
MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Acquisto del libro
Moving to E-business, Leslie Willcocks, Christel Sauer
- Lingua
- Pubblicato
- 2000
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- (In brossura)
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- Titolo
- Moving to E-business
- Lingua
- Inglese
- Autori
- Leslie Willcocks, Christel Sauer
- Editore
- Century
- Pubblicato
- 2000
- Formato
- In brossura
- Pagine
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Serie
- Valutazione
- 4 su 5
- Descrizione
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.