Advertising Management

Third Edition

Autori

• David A. Aaker
• John G. Myers

Parametri

• 560 pagine
• 20 ore di lettura

• Business & Management
• Commercio
• Comunicazione
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

Lingua: Inglese

Pubblicato: 1989

(In brossura)