Esaurito
Parametri
- 560pagine
- 20 ore di lettura
Maggiori informazioni sul libro
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Acquisto del libro
Advertising Management, David A. Aaker, John G. Myers
- Lingua
- Pubblicato
- 1989
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Advertising Management
- Sottotitolo
- Third Edition
- Lingua
- Inglese
- Autori
- David A. Aaker, John G. Myers
- Editore
- Pearson Higher Education
- Pubblicato
- 1989
- Formato
- In brossura
- Pagine
- 560
- ISBN10
- 0130160490
- ISBN13
- 9780130160492
- Serie
- Descrizione
- Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.