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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Acquisto del libro
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Lingua
- Pubblicato
- 1993
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- (In brossura)
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- Titolo
- Managing Marketing
- Lingua
- Inglese
- Editore
- Gill & Macmillan Ltd
- Pubblicato
- 1993
- Formato
- In brossura
- Pagine
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Serie
- Descrizione
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.