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"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Acquisto del libro
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Lingua
- Pubblicato
- 2021
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- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 38,49 €
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