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Parametri
- 600pagine
- 21 ore di lettura
Maggiori informazioni sul libro
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Acquisto del libro
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Lingua
- Pubblicato
- 2021
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Essentials of Health Care Marketing - Fifth Edition
- Lingua
- Inglese
- Autori
- Eric N. Berkowitz
- Editore
- Jones & Bartlett Publishers
- Pubblicato
- 2021
- Formato
- In brossura
- Pagine
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Serie
- Valutazione
- 5 su 5
- Descrizione
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--