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For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
Acquisto del libro
Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Lingua
- Pubblicato
- 2003
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- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 3,59 €
Metodi di pagamento
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