Marketing of High-Technology Products and Innovations

Autori

• Sanjit Sengupta
• Jakki J. Mohr
• Stanley Slater

Parametri

• 480 pagine
• 17 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.

Lingua: Inglese

Pubblicato: 2003

(Copertina rigida)

Condizioni del libro: In buone condizioni

Prezzo: 2,79 €