Esaurito
Parametri
- 480pagine
- 17 ore di lettura
Maggiori informazioni sul libro
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
Acquisto del libro
Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Lingua
- Pubblicato
- 2003
- Rilegatura
- (Copertina rigida)
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- Titolo
- Marketing of High-Technology Products and Innovations
- Lingua
- Inglese
- Editore
- Pearson Education, Limited
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 480
- ISBN10
- 0131230239
- ISBN13
- 9780131230231
- Serie
- Descrizione
- For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.